Coffee shop chain, Lviv
Coffee shop chain with 6 locations in Lviv. Switched from plastic cards to MYLOY.APP and built a base of 10,000+ loyal customers in 14 months.
Good Life Coffee had 6 locations but didn't know their customers. Plastic cards got lost, SMS blasts cost thousands per month, and understanding who comes back and why was impossible. Marketing was flying blind.
Launched a MYLOY.APP loyalty program integrated with Poster POS. Every customer registers in 30 seconds via QR code and gets a bonus card in Apple/Google Wallet. Progressive cashback from 3% to 10% motivates them to return.
Organic growth through QR codes on tables and word of mouth. No paid advertising.
Automated push notifications bring back customers who haven't visited in 2+ weeks.
Customers with bonuses spend more because they know they'll earn cashback.
Push notifications completely replaced SMS. Savings of ~€800/month.
"We stopped spending on SMS and finally see who our regulars are. Return on investment — less than a month."