Coffee shop chain, Ukraine
Coffee shop chain with 4 locations. Connected MYLOY.APP to build a regular customer base and replace paper cards with a digital loyalty program.
ART COFFEE had 4 locations and used paper loyalty cards. Customers lost them, baristas forgot to stamp them, and measuring program effectiveness was impossible. SMS blasts to their base cost real money every month.
Switched to a digital loyalty program with MYLOY.APP. Every customer registers via QR code at the counter and gets a digital card with cashback. Push notifications completely replaced SMS — customer communication became free.
Fast base growth thanks to simple QR registration at the counter.
Cashback motivates returns, push reminders keep the coffee shop top of mind.
Push notifications are free and have higher open rates than SMS.
For the first time, they can see who visits often, who stopped, and what the average check is.
"Finally got rid of paper cards. Customers are happy, we see the stats — everything works."