"Put up a QR — nobody scans it." Every time, the reason is the same: the QR just sits there silently.
"Scan the QR" — that's not motivation. "Scan to get €2.50 on your first order" — now we're talking.
The best channel is the barista. "Are you in our bonus program? Scan this, I'll add your cashback right now." Conversion is 4x higher.
On the table works better than on the counter — the customer is bored for 3-5 minutes while waiting. Perfect moment.
One client increased registrations from 5 to 25 per day by changing the text from "Loyalty Program" to "Scan — Get a €1.50 Bonus."