Higher average check, fewer visits, fierce competition. A 10% discount on a €40 bill — you're giving away €4. Thousands every month.
5% cashback works differently — the customer spends bonuses on the next visit. Motivation to return, not just a one-time perk.
Knowing that Marina comes every Friday with friends — that's gold. Push on Thursday: "New tasting menu. Your table?" — she books.
Guest's birthday — complimentary dessert. Most come with a group, check x4. One restaurant increased visit frequency from 1.2 to 2.1 times per month.