Every order through an aggregator — minus 25-35%. With 40% margins, you're left with almost nothing. And the customer remembers DoorDash, not you.
5% cashback on every direct order — after 10 orders the customer gets a free pizza. Aggregators can't match that.
Lunchtime push: "Hungry? Burger of the day + you have €3.50 in bonuses." Free. The same ad on Instagram — €25-50.
100 orders through aggregators × 30% × €20 average = €600 in monthly commission. A loyalty platform — from €15. Even redirecting 20% of orders saves €100+/month.