We've onboarded dozens of businesses and seen the same pitfalls over and over.
Overcomplicated rules. "On purchases over €10 on weekdays from 2 PM..." — the customer closes the app and forgets. Buy → earn → spend. That's it.
Silence after signup. Registered, got a card — and zero communication. A month later they've forgotten they have bonuses. A weekly push solves this.
Ignoring data. Who are your top 20? How many customers haven't been in a month? Without this, your program is just a pretty card.
Bonuses that never expire. No expiration — no urgency to spend. A 90-day expiration + reminder before they burn = powerful trigger.
Plastic in 2026. Smartphone is always with you. Plastic is not.